Gym Owner's Guide to Success

We want to show you how to make more money, get your precious time back and feel less stressed when you’re running your fitness business. The Gym Owners Guide to Success serves as you how-to guide for running a profitable fitness business.

Ultimate guide to gym member retention

Gym Membership Retention | The Ultimate Guide

Client 90-day journey Your focus on gym membership retention should start the second after you’ve converted a lead to a paying customer, and the first 90-days are crucial. If you’re reading this it probably means you run a smaller, independent

How to open a gym.

Opening a gym is a great way to start your own business and help people improve their fitness. However, it is important to do your research and plan carefully before you get started.

Get your first 100 members | How to open a gym

Get Your First 100 Members

Boost your gym sales with this comprehensive guide. Learn how to attract new customers, increase customer retention, and grow your business today!

Product updates.

Explore new features, bug fixes, and performance improvements that streamline your workflow, enhance member engagement, and drive business growth. Discover how our continuous innovation elevates your gym management capabilities and positions you for success in the ever-evolving fitness industry.


Marketing is essential for the success of any gym business. It is how you will reach potential members and let them know about your gym and what you offer. Without marketing, it will be very difficult to attract new members and grow your business.

How to get more gym leads

How to Get More Leads for Your Gym

Get A Fitness Business Mentor Don’t forget, we’re gym owners ourselves. Calenda was created because we saw a need for a better gym management system. And you guessed it, our

Making sales.

Nurturing leads and making sales is essential for the success of any gym business. Leads are potential customers who have expressed interest in your gym, but they may not be ready to sign up for a membership just yet. By nurturing leads, you can build relationships with them and help them to understand the value of your services. This will make them more likely to sign up for a membership when they are ready.

Member retention.

Client retention is essential for the success of any gym. The average gym has an annual attrition rate of 28.6%, which means that nearly a third of members will cancel their memberships each year. This can be a major financial drain on a gym, as it costs money to acquire new members.

Gym operations.

Learning how to manage the operations side of a fitness business is essential for success. By understanding how to operate your business efficiently, you can free up time to focus on other aspects of your business, such as marketing and sales.

Website design.

A good website is essential for generating new leads for a gym business. It is the first point of contact for potential members, and it can make or break the decision to join. A well-designed website should be informative, engaging, and easy to use. It should also be visually appealing and mobile-friendly.

CrossFit Gyms

CrossFit, a high-intensity fitness program combining weightlifting, gymnastics, and metabolic conditioning, has gained immense popularity in recent years, leading to the establishment of CrossFit gyms worldwide. Operating a CrossFit gym can be a fulfilling business endeavor, but it also demands significant effort and dedication. Here, we’ll delve into the intricacies of running a successful CrossFit gym.

Swipe Files for Gym Owners

Elevate your gym’s blog with our Swipe Files for Gym Owners. This curated collection of pre-written content is designed to save you time and effort while providing your audience with valuable and engaging fitness information. Whether you’re a seasoned gym owner or just starting out, our swipe files will help you create a consistent and engaging blog that attracts new members, boosts retention, and solidifies your gym’s reputation as a leader in the community.

Fitness Industry

In the dynamic world of fitness, staying ahead of the curve is crucial for gym owners to thrive. This is your one-stop destination for exploring the latest trends, strategies, and insights shaping the industry. Whether you’re a seasoned veteran or a budding entrepreneur, our articles will equip you with the knowledge and tools to navigate the ever-evolving fitness landscape.

Personal trainer salary in 2024

Personal Trainer Salary Expectations in 2024

If you’re diving into a career as a personal trainer, you’re likely wondering about your earning potential, specifically the personal trainer salary. Personal trainer salaries in the U.S. vary, with

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