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10 Tips for Closing More Gym Sales

As a gym business owner, you know that closing sales is one of the most critical parts of your job. As much as you want to help people reach their fitness goals, you also need to keep your business profitable. As the world becomes more digital, you have to adapt your selling techniques for the current market.

This post will guide you through 10 tips for closing more gym sales, combining automation with personal touches and obtaining more results by selling on the phone rather than in person. These techniques will help you see a positive change in your leads and ultimately boost your sales.


1. Build relationships

When receiving leads or potential customers, your first objective should be establishing a genuine connection with them. It’s an opportunity to get to know your lead, understand their needs, and ultimately cater to their goals. Implementing this strategy can lead your business to increased sales, and customer retention.


2. Set the time and place

It’s essential to find the most conducive time and place to make your pitch. Understanding how your lead likes to communicate, whether it’s via phone, email or text message, will help build a great sales pitch. Once you begin the sales pitch, present the right package at the right time – no one likes being forced to buy on the spot.


3. Always upsell

Upselling is not about pressurizing potential leads to pay more; it’s about proposing the additional value your fitness program can offer. It’s an opportunity for clients to see the more significant benefits of the higher tier program leading to better overall results, such as offering additional personal training sessions.


4. Offer a Free Trial

Offering a free trial of your fitness program can lead to a higher number of leads and close more deals. Let the potential customers get a first-hand experience of what makes your gym stand out. A free trial also shows that you have confidence in your service and that you’re willing to take the time to satisfy the customer. There’s also an argument for not offering a free trial which we cover in other articles.


5. Utilise social proof

Your gym’s online presence should be filled with client testimonials and customer reviews. This simple method can increase lead generation and help with your sales pitch. When a potential client sees other clients’ positive experiences and verified results, they will want to be a part of that same experience.


6. Sell using the phone

Phone sales might be one thing you lack in your business strategy. While it may seem daunting to receive rejections, phone sales are ideal for those potential customers who are too busy to make face-to-face appointments. By making a phone call, you can win your customer’s trust by answering any questions upfront, leading to higher sales.


7. Use CRMs and automations

One of the most important tools that gym business owners should be using is the Customer Relationship Management (CRM) platform. A few features in a CRM include data segmentation, which allows gyms to consolidate leads in different categories, automating processes nurturing leads that aren’t ready to buy yet, and using pre-written templates to create marketing emails quickly.


8. Personal touch

Personal touches show that you care about your customer’s needs. Remembering to follow up with potential leads goes a long way. Customers will appreciate a thank you message for taking the time to meet with you and for sharing their story and goals – it can be quite a daunting process. Follow-ups can show that your team is all in when it comes to the customers’ wellness and goals.


9. Partnerships

Partnering with other local businesses is an excellent way to create referrals and increase sales. Partnering with other businesses can offer unique deals that will allow members of both gyms or businesses great deals and promotions leading to increased sales.


10. Keep improving your services

As the world becomes more tech-savvy, it’s crucial to stay ahead of the curve. Customers want the newest trends, applications, and technology. By upgrading your gym with new equipment and providing top-notch software, you will stand out and provide your clients with the best experience possible.


In summary

Having the right tools and technology is important, but personal touches and creating genuine relationships between gym owners and potential leads are just as relevant. By utilizing the 10 tips we have discussed on how to close more gym sales, you will build a following of satisfied clients, and ultimately grow your business. Implement these tips with persistence, and you’re on your way to closing more sales, guaranteeing long term success.

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Use our software for free!

The Forever Free plan has everything you need as a freelance coach to take payments, book appointments and look after your clients.

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